Jeep Beach 2024 in Daytona Beach wasn't just about off-road adventures and product showcases this year—it was also about making a lasting positive impact on the environment. With support from Trail Trust, Tread Lightly! partnered with Jeep Beach to host six daily beach cleanups throughout the week. Kicking off on Earth Day, these initiatives brought together a remarkable 312 volunteers who collectively devoted their time to cleaning up Daytona Beach.
Volunteers diligently cleared away 2,652 pounds of debris, ranging from everyday litter like plastic bottles and cigarette butts to remnants of hotel damage from past hurricanes. Their hard work significantly improved 12 miles of oceanfront, ensuring a cleaner and safer environment for beachgoers and vehicle enthusiasts alike.
What made these cleanups even more special was the enthusiastic participation of Jeep Beach attendees. Each morning, the beach cleanup sites became mini showcases of Jeeps, with over 150 vehicles gathering to support the initiative.
Reflecting on the success of the inaugural event, Lowell Eckart, Southeast Program Manager for Tread Lightly!, shared, "We cleaned over 12 miles of beach to help keep Daytona Beach beautiful and accessible to beach goers and vehicle drivers (during low tides). There was an incredible passion for this effort from volunteers and we had many who came back several mornings to pitch in. Thank you to Fox Factory's Trail Trust program for helping to support the effort!"
Looking forward to the future, organizers and volunteers alike are enthusiastic about continuing this tradition of environmental stewardship during future Jeep Beach events. The success of the 2024 event underscores a broader commitment to responsible recreation and environmental conservation, demonstrating how communities can come together to make a tangible difference in preserving our natural playground.
We want to hear about your project. Click below to learn more and to see if you qualify for a Trail Trust grant.
Apply
Instagram